Burritos & Bots with Chipotles Maruoko Sam-Agwor

Rob Grimes December 9, 2024

In this captivating podcast episode, we go behind the scenes with Maruoko Sam-Agwor, Manager of New Restaurant Installations at Chipotle. As a seasoned veteran in the hospitality industry, with experience spanning from Wendy’s to Apple, Maruoko offers a unique perspective on the rapidly evolving world of restaurant technology.

Kicking off the conversation, Maruoko sheds light on why Columbus, Ohio has emerged as a thriving hub for both technology and culinary innovation. From the diverse talent pool fueled by Ohio State University to the city’s reputation as a testing ground for new concepts, he unpacks the factors that have transformed this Midwestern metropolis into a hotbed of industry disruption.

Delving deeper, Maruoko shares insights into his role at Chipotle, where he navigates the challenge of opening 311 new restaurants this year – an unprecedented feat in the industry. His mission is to ensure these openings are as efficient and technologically advanced as possible, all while staying ahead of the curve on emerging trends. But it’s not just Chipotle that has Maruoko’s attention. He shares his observations on the innovative work being done by industry leaders like Shake Shack, Chick-fil-A, and Sweetgreen, highlighting how they are pushing the boundaries of customer experience through the strategic integration of technology.

As the conversation shifts to the broader landscape of restaurant tech, Maruoko delves into the intriguing “buy versus build” debate that was a central theme at the recent FSTEC conference. He explores the delicate balance between developing proprietary solutions and leveraging cutting-edge third-party technologies, all while preserving the unique culture and identity of each brand. Looking to the future, Maruoko offers a glimpse into the emerging technologies that are poised to reshape the industry, from the rise of AI-powered “agents” to the growing importance of data security, ownership, and governance. He emphasizes the critical need to maintain the human touch and brand essence amidst the relentless march of innovation.

This episode promises to be a captivating exploration of the dynamic and ever-evolving world of restaurant technology. Join us as we uncover the insights and strategies that are shaping the future of the industry.

Available on Spotify | Apple Podcasts | YouTube | iHeartRadio