How Location-Based Marketing is the Future of the Customer Experience with Asif Khan

This TechBytes podcast episode features Asif Khan, CEO of the Location Based Marketing Association, discussing the impact of location data and proximity marketing across various industries. The conversation covers topics such as geospatial insights, personalized customer experiences, and recent technological developments like facial detection. While exploring innovative strategies in retail, tourism, and transportation, the discussion also addresses important concerns about data privacy and consumer trust. The episode highlights how different sectors are leveraging location data to create seamless, personalized experiences, including examples from airlines, airports, and retailers like Walmart experimenting with virtual storefronts and metaverse experiences.