Chris Fletcher, CEO and founder of Tech on Toast shares his journey from hospitality operations to becoming a tech influencer in the UK in this episode of Techbytes. His venture, Tech on Toast, aims to bridge the gap between operators and technology suppliers, simplifying the way technology is purchased and managed. This unique positioning allows Fletcher to offer a fresh perspective on the challenges and opportunities faced by the industry today.
One of the key topics discussed is integration. Despite the buzz around AI, Fletcher emphasizes that integration remains the top concern for operators. The flood of new technologies has created a complex web that businesses must navigate, and the need for seamless integration has never been more critical. Fletcher’s insights into how AI might eventually aid in solving integration issues provide a hopeful outlook for the future.
The conversation also touches on the transformation of point-of-sale (POS) systems, driven by the integration of payment solutions. As credit card companies acquire POS systems, the landscape is shifting towards more seamless, all-in-one solutions. Fletcher predicts that this trend will continue, with significant implications for operators seeking efficiency and cost-effectiveness.
Loyalty programs also receive attention, with Fletcher highlighting the potential of tokenized loyalty to enhance customer engagement. As technology enables more personalized interactions, the opportunity to surprise and delight customers becomes a powerful tool for building loyalty.
As the year comes to a close, this episode offers a timely reflection on the trends that have shaped 2023 and a speculative glance at what 2025 might hold. Whether you’re a tech enthusiast or a hospitality professional, this episode provides valuable insights into the intersection of technology and service.
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