Join us for an insider’s look at the renowned MURTEC conference and the transformative trends shaping the hospitality industry. Our guest, Abigail Lorden, VP and Publisher of Hospitality Technology, shares her 20-year perspective on the remarkable evolution of this landmark event.
Abigail reflects on how MURTEC has adapted to the industry’s changing technology landscape over the past three decades. From the persistent challenges of loyalty, personalization, and data management to the emergence of new roles and skill sets, she provides a unique vantage point on the industry’s digital transformation.
Delving into the theme of “Experience Matters” for MURTEC 2025, Abigail explains how the event is catering to the diverse needs of industry segments, from QSR to full-service restaurants. The introduction of specialized education zones, such as the QSR Experience and Disruptive Technologies halls, underscores the conference’s commitment to addressing the unique challenges and opportunities faced by different hospitality sectors.
Abigail also highlights the invaluable role of the Restaurant Technology Network (RTN), a membership community driving industry-wide standards and collaboration. By bringing together operators and suppliers, RTN has tackled critical issues like customer data records, transactional data, and open APIs, making it easier for technology companies to innovate and for restaurants to find the right solutions.
Listeners will gain insights into the cross-pollination of ideas between the hospitality, retail, and healthcare industries, as Abigail shares examples of how each sector can learn from the other’s innovative practices and resilience. From the hotel industry’s navigation of third-party disruption to the restaurant industry’s scrappy adaptations during the pandemic, there are lessons to be learned across the broader hospitality landscape.
Don’t miss this opportunity to hear from a true industry insider and discover the exciting developments in store for MURTEC 2025. Join us as we explore the future of hospitality technology and the experiences that matter most.
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