Across almost every industry, self-service is being implemented in some format. Grocery stores have self-checkout, hotels have self-check-in/out, and of course the foodservice industry has embraced kiosk ordering.
Joining in an Accelerate Spotlight conversation this week with Rob Grimes is Tyler Wells, ISV & Strategic Accounts Partner Manager, Americas at MicroTouch. MicroTouch is a global leader in capacitive touch solutions and innovator in touch technology, with more than 50 million touchscreen installations in 80 countries worldwide. With a 10-year technical background himself, Tyler is an ideal conversation guest as a thought-leader on the future of self-service and touchscreens in the retail, hospitality, and foodservice industries.
The episode begins by defining self-service, what is a kiosk and where they are found in all sorts of operations. Tyler says that self-service is relying on the customer to make their experience quicker and more convenient. Kiosks are free-standing interfaces placed in public areas to engage with customers and display information. Rob adds that he believes COVID turned around the attitude towards kiosks in the restaurant industry.
When it comes to the adoption of self-service or kiosks within the retail, hospitality, and foodservice industries there is variation. Retail’s self-service technologies focused on inventory management efficiency and being able to track better what’s being sold and what’s in the store. In hospitality, the use of kiosks is enhanced efficiency and convenience in the customer experience. Orders are put in directly by the customer reducing human error, while providing better communications through language translation, graphics and ai-generated response and suggestions.
The evolution of customer interaction is paving the way for self-service and kiosks to play a significant role in the foodservice industry and beyond. Tune in to this special edition of Accelerate Spotlight to discover the reasons behind the staying power of self-service and kiosks, and how they are adapting to incorporate robotics, AI, and automation technologies.
This episode is sponsored by MicroTouch
Improve the speed and ease of transactions. Whatever your business or application, MicroTouch projected capacitive screens offer seamless convenience for employees and customers alike.
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