b'THE RIGHT DATA STRATEGY CAN DRIVE GROWTH AND FUTURE-PROOF RESTAURANTSBy: Joe Rajadurai, Cognizant, VP & Unit Leader, Travel & HospitalityIts time for the restaurant industry to put growth back Better customer service: on the menu.With a deeper understanding Many in the industry have taken key steps towardof both consumer demand and embracing digital during the pandemic, usingcustomer ordering behaviors, technology to implement changes that are in manycompanies can more cases long overdue. However, the process has exposedeffectively deploy inventory.weaknesses. And opportunities to make better use of Lower working capital and the resulting flood of customer data remain untapped. less waste: Confidence in Changing markets and customer demands havedemand allows companies to opened the door for forward-thinking companiesoperate with less inventory.to reimagine the way they engage with their guests, More efficient partners and employees.manufacturing: With a According to Cognizants Matt Robinett, Commercialthorough understanding LeadStrategic Solutions for Retail, Consumer Goods,of demand, companies Travel & Hospitality, The promise of digital is morecan optimize production than self-service and skip the line. Its about beingschedules.ambiently available to inspire and fulfill guests needs, A differentiated, transforming the physical model to enable lightningpersonalized customer speed delivery and no-stop pickups, and using data toexperience: A modern predict production and service elegantly. data ecosystem allows for Building on decades of experience in the industry,more immersive customer Cognizants Data Modernization tools enableengagement and is proven to restaurants to act on insight and opportunities toincrease customer loyalty and make better, more timely decisions. With the rightenhance growth. data strategy, impressive results are possible: At Cognizant, we believe nowImproved operational efficiency: Data-basedis the time to get your digital decisions help restaurants refine their currenthouse in orderto move prediction models. beyond stopgap solutions andFewer missed sales: Knowing where demand willquick fixes to lasting digital occur ensures that the right inventory is in the righttransformation that can drive place at the right time. growth and future-proof your business.'