b'KEY DISCUSSION POINTSDATA GROWTH REQUIRES NEW TOOLS FOR CAPTURE, AGGREGATION & INTEGRATIONOne-to-one marketing is possible if you know how to leverage the dataHow to do it may require rebuilding e-commerce from the ground up or forming new partnershipsDATA PRIVACY IS KEYData has to reside in one place, and owning it is critical to controlPrivacy by design should be built in, i.e., use opt-in vs. opt-outLEARN HOW OTHER INDUSTRIES SUCH AS TRAVEL & RETAIL USE DATATOOLS SUCH AS MACHINE LEARNING AND AI CAN SPEED UP THE PROCESS'