b'A panel of industry experts gathered online on December 10, 2020, for an engaging discussion of how consumer data is playing an increasingly important role in marketing and communications efforts. Hosted by The National Restaurant Association and the International Food and Beverage Technology Association (IFBTA), the web discussion was one in The Associations Marketing and Information Technology Expert Exchange series of virtual gatherings providing opportunities to hear from subject matter experts, connect with peers in virtual breakout rooms, and share information across the Marketing and IT audiences. Rob Grimes, CEO of IFBTA, moderated a panel discussion that included Don Zimmerman, Chief Information Officer, Landrys, Houston; Alan Magee, Vice President, Digital Marketing and Technology, Churchs Chicken, Atlanta; and Warwick McLaren, Vice President, Omnichannel Marketing, Global Franchise Group, Atlanta. Afterward, speakers and attendees gathered in virtual breakout rooms for continued discussion, followed by a recap of each groups conversation for all.'